MIXING THE MUSIC INDUSTRY WITH BUSINESS MAKES FOR ENTERTAINING CAREER CHOICE
For Christianna LaBuz, director of programming for the World Cafe Live in Philadelphia and Wilmington, combining a love of music with business savvy has resulted in a career both entertaining and fulfilling.
Rowan College at Gloucester County (RCGC) students in Professor Barbara Turner's Management Information Systems classes learned how LaBuz, who earned a Bachelor of Science in Music Industry with a concentration in Business from Drexel University, tailored her education to fit a niche in a competitive job market. LaBuz talked to the students about promoting musical artists and events seven days a week for two shows a night, acknowledging how she relies on electronic business applications and technology, naming Ticketfly, Facebook, Twitter, email and Google ad words as primary examples. Responsible for overseeing the booking and promoting 800+ shows and events per year on four stages across two venues, LaBuz coordinates artist contracts, oversees musical selections, marketing and production budgets.
"The energy flowing through Rowan College at Gloucester County's campus is contagious. I loved meeting their students and educators who have as much passion for their work as I do; we really fed off of each other in the classroom sessions. I'm happy I was able to share how important a role technology plays in our day to day operations, during our shows and private events as well as in our restaurant." said LaBuz.
World Cafe Live, an independent music venue with locations in the University City District of Philadelphia and in downtown Wilmington, is known for showcasing live music and inspiring new talent. Performers who have played at World Cafe Live on their rise to stardom include Adele, Brandi Carlile, Chris Stapleton and other singer-songwriters.
"Ms. LaBuz's presentation showed our class how information systems are being operated in a hometown business most of us know," stated James Dean, a business administration major at RCGC. "It was good for me personally to see what we are learning in class being applied commercially. What we are learning in the Management Information Systems course will benefit our careers long after the final grade for the class."
During her presentation, LaBuz also revealed a few lessons learned where technology "can sometimes be your worst enemy." Citing lighting issues while videotaping a show, smoke and haze machines causing particle sensor problems and some artists just not keeping pace with technology, LaBuz has learned over the years how to adapt and be flexible.
"Information technologies and systems are an integral component of every career path. Guest speakers like Ms. LaBuz, sharing their experiences with various technology applications, offer students great insights," said Turner. "Learning how to use technology doesn't end in the classroom but continues throughout one's career. Job opportunities are continuously growing as well as the employment demand."
For more information about RCGC's Business Studies program, visit RCGC.edu/Business.
Rowan College at Gloucester County is located on a 250-acre campus on Tanyard Road, Deptford, just off Exit 56 of Route 55.