Rowan College at Gloucester County

Digital Marketing (A.A.S.)


The Digital Marketing career program prepares students with the skills and knowledge necessary to understand concepts and strategies for success in product development, promotion and distribution in the marketplace. This program is designed for students to begin careers in digital marketing​.

Program Goals

Students who have completed the program will be able to:

  • Prepare a marketing strategy and write a marketing plan

  • Explain and use a decision-making process

  • Develop and deliver a sales presentation

  • Prepare an advertising campaign

  • Explain the role of management, marketing, human resources and finance in business


Rowan College welcomes students seeking a post-secondary education. Admission to this program is open to high school graduates, High School Equivalency (HSE) recipients or others who can benefit from the instruction offered. High school students may be considered for early admission or the High School Option program. Applications are accepted from residents of other New Jersey counties and ​​other states and countries.

Program Classes

Students may download the Program Requirements​​​ to view a semester-by-semester breakdown of the required classes and electives for this program.​​​

The RCGC Catalog provides class descriptions.

The Class Schedule Listing shows the availability of classes for each semester.

Program Advisor
Current students please visit to schedule an appointment with your academic advisor. Future students please visit to learn more about how to get started.
NOTE: Students involved with other groups (Educational Opportunity Fund, Student Athlete, etc.) report to that advisor.

Download Program Requirements​


Transfer Opportunities

Through the College’s new premier partnership with Rowan University and other college partnership programs, students are admitted concurrently to Rowan College and one of its partnering universities —​ immediately beginning their studies toward an advanced degree. 

In addition, the College also maintains 75 program articulation agreements with four-year institutions. After successfully completing an associate degree, students have the option to transfer to the university or college of their choice.

Some students in this program have transferred to the following four-year institutions:

  • Peirce College

  • Rowan University

  • Rutgers University

  • University of Maryland, World Campus

  • Wilmington University

Students may visit the Career and Planning ​(CAP) Center to discuss transfer options.​

Career Opportunities

Students who successfully complete this program will qualify for employment as:

  • Marketing analysts

  • Media coordinators

  • Advertising managers

  • Sales coordinators

Students can learn where U.S. News & World Report rates marketing and management jobs in U.S. ​News' Best Busin​​ess Jobs listing.

Students may visit the CAP Center to discuss career options.


The content and requirements of the program requirements may be altered at any time at the discretion of the College. The program requirements were checked for accuracy at the time of publishing but should not be considered a contract between the College and the student.